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Case studies/BrightBid
BrightBid logo
IT Services & IT Consulting — Adtech · Sales Cloud

BrightBid: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud for BrightBid, an adtech business.

Region
Sweden & UK
Industry
IT Services & IT Consulting — Adtech
Company size
55 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with it services & it consulting — adtech organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

BrightBid is a rapidly growing AdTech company utilising AI and human expertise to create more refined Google Ads recommendations for businesses to drive customer acquisition. Combined with BrightBid’s marketing and sales expertise, its AI and human-led offering enables companies to compete, seeing at least a 35% increase in conversions on average. Founded in 2020, BrightBid is well in the top 10% of fastest-growing SaaS companies globally and has achieved over 500,000 conversions for its 400 customers.

02 — Requirements and challenges

Brightbid were looking for a smarter quoting solution to manage their subscription based pricing. They also wanted the benefits of Sales Cloud for working with Opportunities and being able to forecast and see information in reports in real time. They also needed a way to handle onboarding and offboarding activities and data.

03 — What Ignyto built
  • Customer Relationship Management (Sales cloud)
  • Enhanced visual data reporting (Reports and dashboards)
  • Manual processes to be automated to enhance user adoption
  • Implementation of CPQ
  • Creation of Onboarding and Offboarding objects and automated tasks
Products implemented
Sales Cloud →
04 — What changed

Ability to build custom reporting to enhance data analytics.

01

Ability to efficiently manage lead, contact account and opportunity data

02

Successful implementation of end to end sales process through lead conversion and opportunity management

03

CPQ with Contracts and Subscriptions and Advanced Approvals, and Docusign Esign tool with Contracts

BrightBid logo

“Ignyto has been great with helping us set up Salesforce and CPQ. Great communication from start to end and the eagerness to follow up after the project has ended has been key to making us succeed in Salesforce.”

BrightBid · IT Services & IT Consulting — Adtech
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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