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Case studies/Habitat First
Habitat First logo
Real Estate · Account Engagement (Pardot), Experience Cloud

Habitat First: Salesforce delivered by Ignyto.

Ignyto implemented Account Engagement (Pardot) and Experience Cloud for Habitat First, a real estate business.

Region
UK
Industry
Real Estate
Company size
45 staff

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with real estate organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Habitat First Group is a development company founded on the principle of creating holiday home communities that share a deep love for Mother Nature.

Combining excellence in architecture, interior design, state-of-the-art facilities, security and service, Habitat First Group creates an oasis of space where families can holiday comfortably and responsibly, while safely exploring the great outdoors.

Habitat First Group is a family-run business. Having launched Lower Mill Estate in 1999, the company has now spread its wings with the launch of Silverlake, Dorset and has a number of other exciting projects in the pipeline, all combining location, ecology, knowledge and grounded luxury to provide a family habitat to thrive in.

02 — Requirements and challenges

Habitat First had two business challenges to solve. Their first request of Ignyto was to help them engage with more leads whilst maintaining a personal touch and without having to increase headcount. Their second challenge was post sale, Habitat First needed a mechanism to manage building projects, provide their customers with access project progress, access to documentation, and allow customers to log design changes.

03 — What Ignyto built
  • Habitat First had two business challenges to solve.
  • Their first request of Ignyto was to help them engage with more leads whilst maintaining a personal touch and without having to increase headcount.
  • Their second challenge was post sale, Habitat First needed a mechanism to manage building projects, provide their customers with access project progress, access to documentation, and allow customers to log design changes.
  • Pardot was chosen not only as the communication engine of choice but also to help Habitat First to nurture the right people at the right time, throughout the sales cycle from lead to opportunity to signed contract stage. and projects at the right times.
  • Ignyto built out a project management tool and made this available to Habitat’s customer via branded customer community.
  • The community gave customers full access into their build progress, project documentation and crucially, it allowed customers to request design changes.
  • Habitat First is confident that Salesforce will play a growing role within the business.
  • Contact us today to discuss how one of our Ignyto specialists can help your business implement Salesforce
Products implemented
Account Engagement (Pardot) →Experience Cloud →
04 — What changed

Decrease in the number cases created regarding project questions.

01

Decrease in the number cases created regarding project questions.

Habitat First logo

“We chose Ignyto to deliver this project as we felt that they understood how important the Habitat brand is and they could bring our brand to life with a community.”

Habitat First · Real Estate
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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