Customer check-ins that actually happen.
Ignyto implemented Salesforce Sales Cloud Enterprise and Pardot Growth for Hall Pyke, Ireland’s leading filtration, separation and purification company, building the account visibility that makes regular customer check-ins routine rather than aspirational.
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Book a discovery call →With their head office in Dublin, and local representatives around nationwide, Hall Pyke has been Ireland’s leading filtration, separation and purification company since 1977. The Hall Pyke team supplies bespoke solutions for a broad range of applications across general manufacturing, food & beverage, pharmaceutical and chemical industries. Along with their technical knowledge, experience and long-term commitment, the Hall Pyke team uniquely boasts excellent onsite and laboratory services. Such services include integrity testing, particle size analysis, filter ability index testing, all of which allow them to identify the optimal filtration solution for their customers.
Hall Pyke had clear ambitions to offer customers a better experience by giving the team visibility of which products and solutions each customer is interested in — and making sure customers hear about relevant products in future.
They needed a 360-degree view: the key contacts for every customer and customer site, and the engagement history across all of them.
Account managers needed to hold onsite meetings with key customers, resolve issues on the phone where possible and arrange call-outs quickly where not — across email, web and phone enquiries.
- Sales Cloud Enterprise Edition with the account, contact and activity objects customised
- A 360-degree view covering customer sites, key contacts and full engagement history
- Multi-channel customer management across email, web and phone enquiries and cases
- Pardot Growth Edition for customer and prospect communication journeys
- Lead scoring and grading to highlight high-quality leads to the sales team
- Website landing pages and enquiry forms feeding Salesforce with full lead history
- Campaign management, forecasting, and reports and dashboards
- Outlook integration
What the platform changed.
Vastly improved customer visibility
Improved account team productivity
Far more regular customer check ins which has led to improved customer satisfaction and increased sales
“With Ignyto’s help we implemented Salesforce in 2017. I can safely say that it has changed our business, for the good. The ability to build and run reports that suit a moment in time has assisted us in getting to the root cause and better understanding of how our sales team work. It has helped direct our sales team and management to where the best opportunities are. Salesforce has really proven itself during the pandemic and with the data we have built up, allowed us to ensure excellent base retention.”
Hall Pyke · Manufacturing — filtration and facilities management
Connected to the systems either side of it.
Salesforce rarely stands alone. On this engagement Ignyto connected it to the systems already running the business, so data moves once rather than being entered twice.
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