HotelREZ: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud and Account Engagement (Pardot) for HotelREZ, a hospitality business.
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Book a discovery call →About HotelREZ® Hotels & Resorts HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide. HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support over 2,500 independent hotels, apartments and hotel groups in 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels. HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.
- Configured Salesforce Marketing Cloud Account Engagement environment in production environment
- Help setup new engagement studio program assets such as email templates, form, landing page, unsubscribe page and email preference center
- Setup new marketing Lightning Email Builder Templates
- Support new automations and segmentations capabilities within Account Engagement
- Provided technical support regarding data import, user set up, custom fields, Campaigns, lead Scoring advice
What the platform changed.
Account Engagement was configured to be a central, user-friendly marketing tool for HotelREZ, providing a unified, real-time Customer 360 view.
HotelREZ now is able to sending necessary marketing communications to large sets of prospects
“Ignyto were highly professional and patient, taking the time to review our processes and recommend efficiencies. Thanks to this guidance, Account Engagement has been configured as a central, user-friendly marketing tool. We now have the confidence to send the right marketing communications to large sets of prospects, knowing our activities are aligned to deliver ROI.”
HotelREZ · Hospitality Services
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Book a 30-minute call with a Salesforce consultant.
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