A central hub for twelve offices worldwide.
Ignyto implemented Salesforce Sales Cloud and LinkedIn Sales Navigator for Imagination, an independent experience company with twelve offices worldwide, giving head office global pipeline insight while respecting data privacy across markets.
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Book a discovery call →Imagination is an independent experience company with 12 offices worldwide. For over 50 years they have specialised in creating experiences that change how people feel, think and act.
Through a deep understanding of experience design, human behaviour and storytelling, they use the power of experience to shape the entire customer journey, from promoting awareness to driving conversion.
Imagination needed a central hub for global teams to work on potential projects, giving head office insight into global performance and pipeline while respecting data privacy.
The second challenge was analysing the stages a potential project goes through during the sales process, to identify patterns and common blockers so the sales team can use their time effectively.
Adoption was the stated number one objective — the whole organisation had to be on board for the project to succeed.
- Sales Cloud as a central hub for global teams working on potential projects
- Global performance and pipeline insight for head office, with data privacy respected across markets
- Sales stage analysis to surface patterns and common blockers
- LinkedIn Sales Navigator connected to the sales process
- A customised solution covering every stage of the Imagination sales process
What the platform changed.
Twelve offices working potential projects in one system, with head office able to see performance and pipeline.
Stage analysis showing where projects stall, so the sales team spends time where it counts.
The stated first objective — organisation-wide adoption — met through a solution built around their actual sales process.
Sales data mastered across twelve offices, with adoption as the measure
“Going into this project our number one objective was to drive adoption, as we knew the whole organisation needed to be onboard to make it a success. Ignyto were superb at helping make this a reality, by really getting under the skin of our specific needs and helping deliver a customised solution that worked for every stage of our sales process.”
Imagination · Media — advertising and marketing
Connected to the systems either side of it.
Salesforce rarely stands alone. On this engagement Ignyto connected it to the systems already running the business, so data moves once rather than being entered twice.
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