Lunn’s the Jewellers: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud and Account Engagement (Pardot) for Lunn’s the Jewellers, a luxury goods and jewellery business.
Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with luxury goods — jewellery organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.
Book a discovery call →Lunn’s the Jewellers has been located in Belfast since 1952. Lunn’s the Jewellers has nine showrooms across the Queen’s Arcade, Victoria Square Shopping Centre and Shipquay Street, Londonderry.
Over three generations, they have cultivated strong relationships with major international design houses and watch manufacturers. They offer an extensive range of unique fine jewellery, impressive watches, and inspiring gifts to suit every customer, occasion, and budget.
- Increase customer engagement through personalised journeys.
- Total customer visibility for sales users and managers.
- Improve marketing capabilities powered by Salesforce.
What the platform changed.
Implemented personalised journeys with automated through tasks, giving sales users control for a more personalised customer experience.
A centralised location for all customer data, capturing account info, previous purchases, new sales opportunities, personal biographies and any expression of interests.
Implementing journey builder within the marketing cloud for marketing journeys utilising email and ad studio. Salesforce connection allows marketing to use real-time data to segment and target audiences.
“Ignyto has proved to be the perfect business partner to support our journey into the world of Salesforce CRM. From the initial scoping discussions to implementation and training, the Ignyto team has made the process as smooth as possible. Great project management, constant communication and a highly collaborative approach have been key elements to the project’s success, and we look forward to continuing our Salesforce journey with Ignyto as our guide when needed.”
Lunn’s the Jewellers · Luxury Goods — Jewellery
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Book a 30-minute call with a Salesforce consultant.
No pitch deck. We will tell you what the work involves, roughly what it costs, and whether the return is there.