Smart Mortgages: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud and Salesforce Inbox for Smart Mortgages, a retail finance business.
Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with financial services — retail finance organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.
Book a discovery call →Smart Mortgages (a brand owned by Shankill Financial Services) are a team of dynamic and progressive financial professionals based in Dublin, Ireland. They specialise in reselling many B2C financial solutions throughout Ireland and have a growing loyal customer base. Smart Mortgages was launched with a view to service the increase in demand for mortgages in Ireland. But rather than doing things the old fashioned Paper-Based way, they wanted to be faster, more efficient solution and to offer a better mortgage application experience for their customers. Smart Mortgages chose Salesforce as their platform and Ignyto as their Partner of choice.
The mortgage market is currently booming in Ireland, leading to a higher volume of mortgage applications being handled by the team. Processing each mortgage application is very labour intensive and time consuming as paper-based forms are used exclusively. These forms are filled out, signed, scanned and subsequently emailed to various parties throughout the process. There are usually a lot of omissions and errors so the process has to be repeated a number of times for each application, thus making it a very slow, repetitive and frustrating for all parties. With financial regulation becoming tighter and more procedures around compliance being put in place in the financial industry in Ireland, conducting business is more difficult than ever and this further squeezes margins for all businesses in this sector.
- Vastly improved customer experience, with real time application progress updates and decision.
- Application process duration reduced by over 50%
- Cost per application reduced by 60%
- Far more efficient and consistent capture of customer data and update of their personal details for cross sell of Financial Products
- Improved compliance and Director liability being reduced due to this new process being a far more secure way to collect and store customer personal confidential information
What the platform changed.
Vastly improved customer experience, with real time application progress updates and decision.
Application process duration reduced by over 50%
Cost per application reduced by 60%
Far more efficient and consistent capture of customer data and update of their personal details for cross sell of Financial Products
Improved compliance and Director liability being reduced due to this new process being a far more secure way to collect and store customer personal confidential information
“By moving our loan application processing on to the Salesforce platform, our average loan application process duration reduced by over 50% and cost per mortgage application has reduced by 60%. Amazing results in such a short time.”
Smart Mortgages · Financial Services — Retail Finance
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Book a 30-minute call with a Salesforce consultant.
No pitch deck. We will tell you what the work involves, roughly what it costs, and whether the return is there.