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Case studies/Elliot Leigh
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Real Estate · Sales Cloud

Elliot Leigh: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud for Elliot Leigh, a real estate business.

Region
UK
Industry
Real Estate
Company size
51-200 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with real estate organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Elliot Leigh Group is an established property management company specialising in Guaranteed Rent solutions. Operating for over two decades, the business works closely with landlords and local authorities to deliver reliable, end-to-end property management services. With extensive experience in private sector leasing, the company focuses on providing consistent, high-quality support across all aspects of residential property management.

02 — What Ignyto built
  • A Salesforce data model that accurately represents landlords, properties, leads, and opportunities.
  • Improved pipeline management to support multi-property landlords with staggered deal closures.
  • Simplified and more intuitive Salesforce experience to increase user adoption.
  • Enhanced reporting capabilities through clearer data relationships and structure.
  • A scalable Salesforce foundation that supports future integrations
  • Difficulty managing and tracking the sales pipeline effectively within Salesforce.
  • Complexity in handling landlords with multiple properties, where each property may progress and close at different times.
  • Limited visibility and reporting accuracy due to the current Salesforce data structure.
  • Salesforce setup does not fully reflect how the business operates day to day, impacting usability and adoption.
Products implemented
Sales Cloud →
03 — What changed

What the platform changed.

01

Streamlined current processes with a focus on scalability, preparing Salesforce for future growth and integrations.

02

Enhanced user experience, making Salesforce more intuitive and encouraging adoption across the team.

03

Introduced automation for creating multiple properties for a single landlord in one workflow, significantly reducing manual data entry.

Elliot Leigh logo

“After a disappointing experience with another Salesforce partner, I was extremely grateful to be partnered with Ignyto. From the outset, Ignyto demonstrated a high level of organisation and professionalism. They took the time to truly understand our business needs, ensuring their recommendations were tailored to our specific challenges. We had regular, structured meetings, and their client portal was particularly useful in helping us stay on top of actions, timelines, and progress throughout the project. As a result, Ignyto delivered a solution that significantly improved our Salesforce setup. The system is now far more efficient for our users, and the issues we had previously experienced have been fully resolved. I would highly recommend Ignyto to any organisation looking for a knowledgeable, structured, and results-driven Salesforce partner.”

Elliot Leigh · Real Estate
04 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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