Momentum: every sales conversation captured, structured and acted on.
Momentum captures customer conversations from Zoom and Google Meet and turns them into structured data that Salesforce, Agentforce and Slack can act on. Salesforce completed its acquisition of Momentum on 2 March 2026. Ignyto helps UK and Irish sales teams put it to work so notes, next steps and pipeline updates stop depending on memory.
What is Momentum, and why did Salesforce buy it?
Most of what a customer tells your team is said on a video call and never reaches the CRM. Momentum records those conversations and turns them into structured information: what was agreed, what the customer is worried about, and what happens next.
Salesforce says Momentum will feed that information into Agentforce 360 and Slackbot, so agents and teams can act on the real voice of the customer rather than on whatever someone remembered to type up.
What Momentum changes for a UK business.
No more call notes
Next steps, objections and decisions land in Salesforce without anyone writing them up.
A pipeline you can trust
Deal stages and forecasts reflect what customers actually said, not a guess made on Friday afternoon.
Faster follow-up
Actions agreed on a call can trigger tasks and messages straight away, while the conversation is fresh.
How Ignyto puts Momentum to work.
Ignyto connects Momentum to your Salesforce org, maps what it captures to the fields your sales process relies on, and sets up the workflows and Slack alerts that turn a conversation into the next action.
Questions about Momentum and Salesforce
What does Momentum do?
Momentum captures customer conversations from video platforms such as Zoom and Google Meet and turns them into structured data that Salesforce, Agentforce and Slack can use in workflows.
When did Salesforce acquire Momentum?
Salesforce announced the agreement on 18 February 2026 and completed the acquisition on 2 March 2026.
Can Ignyto set up Momentum with our Salesforce org?
Yes. Ignyto connects Momentum to Salesforce, maps captured information to your sales fields and builds the follow-up workflows. Ignyto is a Salesforce Summit partner with offices in London, Manchester and Dublin.
Source: Salesforce newsroom. Details correct at 5 November 2026.
How can you be sure your Salesforce project will be a success?
See exactly how we run every project: your goals as the North Star, sign-off at every stage, weekly updates and a project tool your stakeholders can log in to.