Qualified: an AI agent that turns website visitors into booked meetings.
Qualified makes Piper, an AI sales development agent that greets website visitors, qualifies them and books meetings with your sales team. Salesforce completed its acquisition of Qualified in April 2026 and is bringing it into Agentforce Sales and Marketing.
What is Qualified, and why did Salesforce buy it?
Most website visitors leave without speaking to anyone. Piper talks to them while they are on the site, by text, voice or video, works out whether they are a good fit, and books a meeting straight into a salesperson's calendar.
Salesforce paid around $1.2 billion for Qualified and is folding it into Agentforce for sales and marketing teams.
What Qualified changes for a UK business.
More meetings from the same traffic
Visitors are engaged while they are interested, not chased days later.
Your sales team talks to buyers
Qualification happens before the meeting, so salespeople spend their time on real opportunities.
Every enquiry answered
Out-of-hours visitors get a response instead of a contact form.
Get ready for Qualified with what Salesforce offers now.
While Qualified is being brought into Agentforce, the groundwork is the same: a clean lead process in Sales Cloud, Account Engagement scoring that identifies real buyers, and routing that gets the right lead to the right person. Ignyto builds that foundation so you are ready to add an AI agent on top.
Questions about Qualified and Salesforce
What is Qualified Piper?
Piper is an AI sales development agent made by Qualified. It engages website visitors by text, voice or video, qualifies them and books meetings with your sales team.
When did Salesforce acquire Qualified?
Salesforce announced the agreement on 17 December 2025 and completed the acquisition in April 2026.
What should a business do before adding an AI sales agent?
Get the lead process right first: clean lead data, scoring that identifies real buyers and clear routing rules in Salesforce. An agent amplifies whatever process sits underneath it.
Source: Salesforce newsroom. Details correct at 5 November 2026.
How can you be sure your Salesforce project will be a success?
See exactly how we run every project: your goals as the North Star, sign-off at every stage, weekly updates and a project tool your stakeholders can log in to.