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Case studies/Playr-Fit
Playr-Fit logo
Retail — sportswear and teamwear · Sales Cloud, Account Engagement, Sage, Shopify and DPD integration

Order to invoice, without the hand-printing.

Ignyto connected Salesforce to Sage, Shopify and DPD for Playr-Fit, an Irish custom sportswear brand supplying clubs, schools and elite teams. At the Christmas peak, staff had been printing 500+ order receipts by hand.

Region
UK/Ireland
Industry
Retail — sportswear and teamwear
Company size
11-50 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with retail organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Playr-Fit is a sportswear and teamwear company based in Ireland, specialising in custom performance apparel for clubs, schools, and organisations across Gaelic games, soccer, rugby and other sports. The brand focuses on high-quality, player-driven designs and promotes itself as creating apparel that lets athletes “emulate their heroes on and off the field.”. Operating in Ireland and the UK, Playr-Fit supplies gear from grassroots level to elite teams, including bespoke kits and collaboration ranges for partner clubs.

02 — Requirements and challenges

Playr-Fit was growing fast across Ireland and the UK, but the order process depended on manual steps that did not scale with the season. Every order receipt had to be printed by hand through several buttons on a page — at the Christmas peak that meant staff printing more than 500 receipts manually.

Invoicing sat outside Salesforce in Sage, courier labels were produced separately again, and there was no way to track a product by scan against its order. Web orders in Shopify and financial data in Sage were disconnected from the customer record, so no one had a single view of an order’s status.

The goal Playr-Fit set was blunt: get the business to the point where Salesforce could be used internally for everything, rather than as one of several systems people cross-referenced.

03 — What Ignyto built
  • DPD integration, so courier tracking labels are created from Salesforce rather than in a separate system
  • Sage integration, so invoices are raised directly from the Salesforce record
  • Shopify integration, bringing web orders into Salesforce against the customer
  • Scan tracking, so each product can be traced by product and by order
  • Automated order receipt handling, replacing the manual print-by-button process that ran to 500+ receipts at Christmas peak
  • Account Engagement for marketing to clubs, schools and partner teams
  • A programme of system enhancements aimed at moving Playr-Fit to full internal use of Salesforce
Products implemented
Sales Cloud →Account Engagement (Pardot) →Integration →
04 — What changed

What the platform changed.

01

Salesforce configured as a central, user-friendly CRM for Playr-Fit Ltd, providing a unified, real-time Customer 360 view.

02

Streamlined and partially automated lead-to-sales and sales-to-order processes, with Shopify orders and Sage financial data flowing into Salesforce.

03

Reduction in manual data handling and data inconsistencies through integrations and automation.

04

The 500+ receipts printed by hand at Christmas peak are generated automatically — the seasonal spike no longer lands on staff time.

05

Invoices raised in Salesforce and courier labels created from the same record, so the order, the invoice and the shipment stop being three separate jobs.

Playr-Fit logo

“Ignyto has proven to be an exceptional integration partner, seamlessly connecting Salesforce, Sage, and Shopify. Their team demonstrates deep technical expertise, clear communication, and a strong commitment to delivering efficient, reliable, and scalable integration solutions.”

Playr-Fit · Retail — sportswear and teamwear
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

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