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Case studies/Entrepreneur First
Entrepreneur First logo
Professional Services — Business Services · Sales Cloud, Account Engagement (Pardot), Slack

Entrepreneur First: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud, Account Engagement (Pardot) and Slack for Entrepreneur First, a professional services business.

Region
UK
Industry
Professional Services — Business Services
Company size
100 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with professional services — business services organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Entrepreneur First (EF) identifies and invests in exceptional individuals, helps people meet their co-founders, and builds startups from scratch. They bring together and fund exceptional individuals to help them meet their co-founder, develop an idea and raise money from leading investors – as fast as possible. The companies built at EF are now worth over $10B.

02 — Requirements and challenges

Business Requirements and Customer Challenges:

03 — What Ignyto built
  • Marketing solution to ensure consistent customer communications and tailored marketing journeys which aligned with EF’s campaigns
  • Being able to log and track all of their current and new leads and targets for their multiple cohorts across multiple geographical locations
  • A centralised system to enable the EF team to monitor all applications, provide feedback and onboard people onto their cohorts with ease
  • An easy way for the EF team to view applicant and candidate data whilst on the move
  • A system which is future-proof and can be expanded as the business moves more processes onto Salesforce as they scale
  • Receive alerts to their Slack messaging channels to keep the EF informed on candidate progress
  • A simple way to identify their top candidates
Products implemented
Sales Cloud →Account Engagement (Pardot) →Slack →
04 — What changed

What the platform changed.

01

Ability to communicate effectively with candidates via easy-to-use marketing solutions

02

Customised platform, branded to EF and set up in a way which ensures it is future-proof and scalable

03

System configuration included lead, candidate account and application management

04

Automation built to help the team manage data compliance in line with GDPR

Entrepreneur First logo

“Working with Ignyto has been excellent in helping our business transition into using Salesforce CRM for managing relationships with exceptional talent. We’re a fast moving business so we really appreciated their ability to work flexibly, and respond quickly to our changing needs.”

Entrepreneur First · Professional Services — Business Services
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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