Image Partnership: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud and Marketing Cloud for Image Partnership, a fashion and luxury business.
Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with fashion and luxury organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.
Book a discovery call →Image Partnership is a full-service production company and artist agency, representing a curated roster of Directors, Directors of Photography (DoPs), and Editors.
The business specializes in delivering comprehensive production services and artist representation that seamlessly guide its clients through every stage of the creative journey—from concept to completion.
With a growing client base and increasing demand for streamlined sales and partnership management, Image Partnership required a scalable CRM solution to centralise data, improve pipeline visibility, and support more efficient collaboration across the team.
Disconnected Systems: Multiple platforms in use that don’t communicate effectively with each other.
Duplicate Data Entry: Users are forced to manually update information across various systems, leading to inefficiency.
Error-Prone Processes: Increased likelihood of mistakes due to manual data handling and lack of system integration.
Operational Inefficiencies: Time wasted managing siloed systems, affecting productivity and decision-making.
Data Inconsistency: Lack of real-time synchronisation results in outdated or inaccurate data across the business.
Design a single Salesforce platform that allows the business to:
Track all potential and confirmed jobs from first inquiry
Manage companies, contacts, artists, and suppliers in one connected system
Automate job lifecycle progression based on dates and outcomes
Support artist-centric selling and reporting
Provide role-based access and tailored visibility for users
- Opportunity Management
- Capture Artists suppliers and potential client matches
- Track presented/winning artists
- Key reports and dashboards for the team
Improved data quality and consistency.
Increased pipeline visibility and forecasting accuracy
Reduced manual effort through automation and streamlined processes
Improved data quality and consistency
“The team at Ignyto were fantastic. They’ve been really supportive and understanding of our needs and given us some great insights on how to continue to get the most out of our system. I would recommend Ignyto to other agencies like ours who are looking to explore a CRM build.”
Image Partnership · Fashion and Luxury
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Book a 30-minute call with a Salesforce consultant.
No pitch deck. We will tell you what the work involves, roughly what it costs, and whether the return is there.