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Case studies/MDL
MDL logo
Automotive · Sales Cloud, S-Docs Document Generation, Custom-built vehicle ordering process

MDL: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud, S-Docs Document Generation and Custom-built vehicle ordering process for MDL, an automotive business.

Region
Ireland
Industry
Automotive
Company size
200 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with automotive organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

MDL has built a highly successful business over the past 7 decades and is recognised as one of Ireland’s leading and most distinguished motor vehicle distributors for many of the world’s leading motor brands. They are best known as the Irish Distributor for Mercedes-Benz since 1954.

02 — Requirements and challenges

MDL wished to improve usage and engagement from Dealers with their CRM system. Dealership users needed the system to be straightforward and easy to use, so MDL could capture and see relevant information on customers, leads and opportunities, specific to MDL’s requirements.

03 — What Ignyto built
  • Lead and Opportunity Management: To capture and see relevant information on customers, leads and opportunities with fields and layouts tailored to MDL.
  • Account and Contact Oversight: Allow MDL and dealer teams to have an overview of existing Accounts and Contacts..
  • Vehicle Ordering Process: Improve vehicle ordering process to ensure vehicles orders are tracked and in addition to any amendments.
  • Quote Generation: Generate a quote document automatically upon creation of a potential vehicle order.
  • Security: Configure security and sharing to protect organisation data.
  • Training: Ensuring the administrators of the system have resources to customise and maintain their own Salesforce organisation, with documentation to use for future success.
Products implemented
Sales Cloud →
S-Docs Document Generation
Custom-built vehicle ordering process
04 — What changed

Set up record security for dealer teams to ensure orders are protected.

01

Created a clean and distinct user experience for Dealer and MDL users through object configuration and customisation.

02

Set up record security for dealer teams to ensure orders are protected.

03

Comprehensive vehicle order system that allows for Vehicle order overview in addition to any order amendments tracked within Salesforce.

MDL logo

“Throughout the project, we found communication and understanding of our needs to be top-notch. Response time and attention to detail ensured that we received excellent support at all times.”

MDL · Automotive
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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