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Case studies/Pentalver
Pentalver logo
Logistics, transport and business services · Sales Cloud, Salesforce Inbox, Mailchimp integration

Container sales and conversions on one platform.

Ignyto implemented Salesforce Sales Cloud for Pentalver, a container services and logistics operator with off-dock facilities at Felixstowe, Southampton and London Gateway and an inland hub at Cannock. Separate sales paths for two teams, with reporting visibility across both.

Project details
Region
UK and Ireland
Industry
Logistics, transport and business services
Company size
600+ employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with UK and Irish organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Pentalver’s strategically located off-dock facilities at Felixstowe, Southampton and London Gateway, along with their inland hub at Cannock, offer diverse container services such as road haulage, container storage, container maintenance repairs, refrigeration services and cargo handling.

They also sell new and used shipping and refrigerated containers, including bespoke modifications.

02 — Requirements and challenges

Pentalver needed a place where both their container sales and container conversions teams could log their sales deals and manage their customer relationships.

Reporting visibility across the two departments did not exist, so performance could not be compared or rolled up.

Quotes were produced outside any system, which made branding and customer detail inconsistent.

03 — What Ignyto built
  • Separate sales paths for the container sales and container conversions teams
  • Reporting visibility opened up across both departments
  • Standard products alongside bespoke customisable products
  • Company-approved PDF quotes pre-populated with customer details from Salesforce
  • Quotes emailed to customers directly from the record
  • Salesforce Inbox for email and calendar integration
  • Mailchimp integration for marketing communications
Products implemented
Sales Cloud →
Salesforce Inbox
Mailchimp integration →
04 — What changed

What the platform changed.

01

Container sales and conversions both managing deals and relationships in Salesforce, with their own sales paths.

02

Visibility that did not exist before adopting the system, available to both teams and management.

03

Company-approved PDF quotes pre-populated and emailed from Salesforce rather than assembled by hand.

04

Since implementing Salesforce, Pentalver has seen a huge increase in efficiency

Pentalver logo

“Salesforce has revolutionised the way our Container Sales and Conversions Teams manage communications with our customers, bringing our teamwork to the next level and giving us full visibility and reporting capabilities that we simply did not have before adopting the system. The implementation process carried out by Ignyto was best in class, improving deadlines and finding solutions to several challenges along the way.”

Pentalver · Logistics, transport and business services
05 — Integration

Connected to the systems either side of it.

Salesforce rarely stands alone. On this engagement Ignyto connected it to the systems already running the business, so data moves once rather than being entered twice.

Systems connected
Mailchimp
How we approach integration →
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