Order data in the hands of the sales team.
Ignyto implemented Salesforce Sales Cloud for STATSports, the world-leading provider of GPS player tracking, and built a custom one-way integration from Microsoft Navision so account executives can see orders, contracts, invoices and assets without asking order processing.
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Book a discovery call →STATSports was founded in 2008 in Northern Ireland and is the world-leading provider of GPS player tracking and analysis equipment.
They work with teams, coaches and individuals to track, analyse and improve performance across multiple sports including football, American football, rugby, basketball and field hockey.
STATSports’ account executives could not see information about orders without getting in touch with the order processing team.
They needed to report on sales pipeline and new leads, which were previously held in different systems and often in an account executive’s personal file.
Website enquiries were not reaching Salesforce automatically, and monthly sales targets per account executive were not tracked in one place.
- Sales Cloud with the lead, account, contact, opportunity, quote, order, asset and contract objects customised
- Website “request a demo” form wired to web-to-lead so every enquiry enters Salesforce automatically
- Automations to enrich a lead, including region and country risk
- Lead conversion and opportunity lifecycle management
- Monthly sales targets tracked for each account executive
- Outlook integration for email and calendar
- Reports and dashboards covering KPIs, pipeline and lost-reason analysis
What the platform changed.
A custom one-way Navision integration brings accounts, contacts, orders, contracts, invoices and assets into Salesforce — so the team can see what a customer has ordered and owns.
Opportunity and lead pipelines visible in one place instead of personal files and separate systems.
Greater visibility of why opportunities and leads were lost, and KPI dashboards to track against target.
Every stage of the sales journey visible in Salesforce, including order history
“Ignyto were able to advise our project managers on the best course of action at every turn, taking our requirements and creating actionable milestones to digitise and automate our sales processes.”
STATSports · High tech — sports technology
Connected to the systems either side of it.
Salesforce rarely stands alone. On this engagement Ignyto connected it to the systems already running the business, so data moves once rather than being entered twice.
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