Meet the Ignyto Salesforce team
Ignyto is a team of 35+ Salesforce professionals holding 115 Salesforce certifications between them, working from London, Manchester and Dublin. Consultants, architects, developers and project managers who have delivered more than 1,000 Salesforce projects since 2016 — these are the people who will be on your project.
Leadership
Sets delivery standards and owns the outcome of every engagement.
Simon Collins
Simon has many years experience running businesses on the Salesforce platform (more years than he cares to share). He’s been a Salesforce customer, a Customer Success story, a power user and administrator. He is so passionate about Salesforce that he decided to work for Salesforce for almost 4 years and now he leads our dedicated team at Ignyto – a leading Salesforce Implementation Partner in London, Manchester and Dublin.
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Robert Furlong
Rob joins Ignyto as our Chief Revenue Officer, leading the go-to-market strategy and revenue growth of the business. With over a decade of SaaS leadership at Salesforce, Semrush, and DocuSign, he has built and scaled enterprise sales organisations across EMEA and APAC. As an ex-VP at Salesforce, he has overseen thousands of Salesforce projects and now brings this experience to the consultancy side — advising on delivery best practice and helping maximise ROI for Ignyto and Salesforce’s new and existing customers.
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Harry Barton
From Merseyside, Harry joined Ignyto in January 2021 with over 4 years of Salesforce experience working alongside many global companies in a variety of industries from finance to manufacturing. Harry started his career working on and managing data migration and integration projects which led to his passion for Salesforce. A combination of this and his problem solving skills ensures that he implements the best solution for every project.
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Duncan Muir
Duncan joins Ignyto as Financial Services Practice Lead, bringing over 25 years of market expertise. Based in Edinburgh, he has held senior leadership roles across Sales, Proposition, Marketing and CRM. Notably, he led Salesforce strategy for Standard Life for five years, earning recognition as a Customer Success Story and speaking at World Tour and Dreamforce. For the past six years, Duncan has worked within the Salesforce partner ecosystem, helping Financial Services clients maximise their platform investment through practical, progressive insights.
LinkedInArchitecture
Designs the platform so it still works three years from now.
Pedro Tomás Pedrosa
Pedro’s journey in the Salesforce ecosystem started in 2018 as a Functional Analyst, and since then has experienced different job roles that have prepared him for his current role as a Solution Architect since 2021. Pedro is passionate about translating business needs into custom technical solutions that are efficient, scalable and add real value to the business. He is based out of London, and when he isn’t busy looking into how he can improve your business with a new solution, he enjoys gaming, outdoor activities like climbing and volleyball, and cooking for his friends and family.
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Luke Bradshaw
Luke is a seasoned Salesforce expert with over 8 years of experience navigating the vast ecosystem. Known for his problem-solving prowess and ability to design scalable architectures, he thrives in environments where complexity meets simplicity. Whether it’s optimising a process, fine-tuning integration, or building a solution from the ground up, Luke is all about creating efficient and long-lasting solutions. Luke excels at translating complex technical challenges into straightforward concepts—no jargon, no confusion.
LinkedInProject management
Keeps scope, pace and communication under control.
Manisha Varu
Manisha joined Ignyto as Senior Salesforce Project Manager in June 2025, bringing over 5 years of experience successfully managing Salesforce projects across multiple industries. With a strong focus on Agile delivery, stakeholder engagement, and clear communication, she ensures complex Salesforce implementations are delivered on time, within scope, and aligned with business objectives. Based in Manchester, she enjoys discovering new food spots, socialising with friends, and practicing yoga outside of work.
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Amelia Goode
Amelia joins Ignyto as a Project Manager with over 6 years experience delivering complex business transformations across a range of industries. As a qualified PM and PMO practitioner, she is known for her strong communication and organisational skills, and enjoys bringing structure to fast-moving projects, keeping teams aligned, and turning big ideas into practical, deliverable outcomes. Based in the West Midlands, in her spare time she enjoys reading, travelling, exploring new places, and experimenting with new recipes in the kitchen.
LinkedInConsulting
The people who build, configure and hand over your Salesforce.
Saurabh Thorat
With vast experience (over 55 Salesforce Marketing projects) and 5x Salesforce Certifications, Saurabh brings impressive technical skill and a calm approach to all our projects, meaning that you are in safe hands with Saurabh and our entire Project Delivery Team. In his free time, Saurabh is busy trekking, travelling or exploring the sky as an amateur astronomer.
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Danny Moody
Danny joins Ignyto as a Senior Salesforce Consultant with 6 years experience in the Salesforce ecosystem. Danny started out as an in-house admin for a large retail group and moved into consultancy 4 years ago. As well as Salesforce knowledge, Danny brings a wealth of experience working in the DocuSign space helping customers integrate their contract lifecycle requirements into the Salesforce platform.
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Callum Wolfenden
Callum joins Ignyto as a Salesforce Consultant with over five years of experience within the Salesforce world. Originally from Manchester (Rochdale), Callum started as an in-house admin at a large retail company before progressing and increasing his Salesforce knowledge and moving into a consultancy role a year ago. Callum brings a wealth of knowledge in the non-code development aspects of Salesforce and is a big believer in leveraging the existing tools of Salesforce to drive a better customer experience.
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Heather Napier
Heather is an accomplished Salesforce consultant with over 6 years of experience delivering innovative solutions primarily for Financial Services clients ranging from SMEs to major organisations. Heather has led functional teams across the project lifecycle with demonstrated experience in requirements gathering, solution design, Salesforce configuration, quality assurance and go-live support.
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James Bonner
James joins Ignyto as a Salesforce Consultant, specialising in Marketing Cloud and Data Cloud, with 4 years’ experience in Marketing Cloud and 1 year in Data Cloud. He also brings front-end development skills, working with JavaScript, automation, REST/SOAP APIs, SQL automation, and data engineering. James is based in South East England.
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Daniel Hamdani
Daniel joined Ignyto after several years in the Salesforce consulting ecosystem. Dan has broad experience across a range of industries and clouds, including CPQ and Sales Cloud. He combines strong communication skills with a customer-centric approach, translating business needs into powerful, practical solutions. Based in Brighton, he spends his spare time hiking the South Downs and enjoying the coast.
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Katie Black
Katie joins Ignyto as a Salesforce Consultant with 5 years of Salesforce experience. She originally started her Salesforce journey working for an end user and then progressing to work for various consultancies across both Managed Service and Professional Services for multiple industries. Outside of work she enjoys Pilates and spending time with her three legged cat and rescue dogs.
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Malik Smith
Malik joins Ignyto in the final year of his MSc in Management Consulting and Organisational Change at Birkbeck University of London. He has a deep curiosity for Salesforce, and how it can be leveraged to spearhead Digital Transformation projects. Malik has over 3 years Salesforce experience starting out as an administrator in a multinational shipping and maritime company, then consulting for an Independent Software Vendor, and eventually joining Ignyto as a Salesforce Consultant.
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James Kipps
Hailing from the historic town of Arundel, James is a Salesforce Consultant with more than two years of experience. His journey into the world of Salesforce began during his time in sales, where he was involved in selling Salesforce e-learning courses. This sparked a deep passion for the platform that has only grown since. With a broad range of consulting and implementation expertise across different industries, James is committed to delivering exceptional quality in every project he undertakes for his clients.
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Gareth McGuinness
Gareth joins Ignyto as a Salesforce Consultant based in Ireland, with six Salesforce Certifications and 3+ years working as a Technology Consultant primarily within the Financial Services sector, with experience in the retail and private sectors. Gareth has a background in Computer Science from University and aims to pair his technical knowledge with his consulting experience to bridge gaps between technical implementation and the real world.
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Jason Cummings
Jason joins Ignyto as a Salesforce Consultant with over 2 years experience in the Salesforce ecosystem. Jason has a background in Software Development, working as a developer before moving into Salesforce consultancy 2 years ago. Jason has experience working across multiple industries, including retail, hospitality and finance. With a passion for technology and problem solving, Jason enjoys leveraging all the capabilities Salesforce has to offer to meet clients needs.
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Andy McLaughlin
Andy joins Ignyto after a career pivot from Hospitality Management. After studying Salesforce and gaining 3 certifications, Andy brings a customer focused, solution driven attitude to the team. Based in Leeds, although originally from Reading, he is looking to help businesses get the most out of the ever developing Salesforce world.
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Abi Hassan
Located in West London, Abi joined Ignyto in May 2025. Starting off as a junior Salesforce consultant and then moving into a civil service role, his main priorities consisted of helping the technical team centralise payments within Salesforce. His main areas of focus are Sales Cloud, Marketing Cloud and NPSP. Abi is completing his fourth year as a Salesforce professional.
Mridul Kapil
Mridul is a Salesforce Developer based in New Delhi, India, who joined Ignyto in October 2023. With five Salesforce certifications and four years of hands-on experience in the Salesforce ecosystem, he specialises in developing robust applications that enhance business processes. Throughout his career, he’s had the opportunity to work with various technologies, including Node.js, Java, and Python, which has enriched his coding expertise and allowed him to develop innovative AppExchange products.
LinkedInClient relationships
Your route in, before and long after go-live.
John Everett
John joined Ignyto in September 2024 and is based in Essex, with over 16 years of experience in customer service and technical support roles across the telecommunications, digital marketing, and financial sectors. For the past 7+ years, John has specialised in Salesforce, transitioning into consultancy where he worked as both a Salesforce and Pardot consultant. Now, as an Account Manager, John continues to leverage his Salesforce knowledge to build strong relationships and drive success for his clients.
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Natalie Jameson
Natalie joined Ignyto in 2024 as an Account Manager, bringing over six years of experience in account management, customer success, and business development within the SaaS and Professional Service sectors. For the past three years, she has specialised in Salesforce, working with tier-one consulting partners. She supports clients ranging from ambitious scale-ups to mid-market organisations, helping them maximise their Salesforce investment by identifying challenges and delivering tailored solutions that drive real business outcomes.
LinkedInWant to know who would be on your project?
Ignyto names the delivery team at scoping, not after signature. Read the Salesforce case studies to see the work, the managed services model for what happens after go-live, or more about Ignyto.
Talk to the team