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Case studies/Asynt
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Scientific Research · Sales Cloud, Account Engagement (Pardot)

Asynt: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud and Account Engagement (Pardot) for Asynt, a scientific research business.

Region
UK
Industry
Scientific Research
Company size
51-200 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with scientific research organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Asynt was formed in July 2003 with the aim to develop, supply and support new, sustainable and novel products central to the laboratory. Providing world-leading technologies for scientific research globally, Asynt’s unique range of innovative products and services are developed by chemists for chemists all over the world.

02 — What Ignyto built
  • Configured Salesforce Marketing Cloud Account Engagement environment in production environment
  • Help setup new engagement studio program assets such as email templates, form, landing page, unsubscribe page and email preference center
  • Setup new marketing Lightning Email Builder Templates
  • Support new automations and segmentations capabilities within Account Engagement
  • Provided technical support regarding data import, user set up, custom fields, Campaigns, lead Scoring advice
Products implemented
Sales Cloud →Account Engagement (Pardot) →
03 — What changed

What the platform changed.

01

Account Engagement was configured to be a central, user-friendly marketing tool for Asynt, providing a unified, real-time Customer 360 view.

02

Asynt now is able to sending necessary marketing communications to large sets of prospects

Asynt logo

“Working with Ignyto on the implementation of Salesforce Marketing Cloud has been an outstanding experience. Their support was absolutely pivotal to the success of our project. From day one, they brought a professional, patience, and a genuinely collaborative approach that made a complex process feel smooth and achievable. Thanks to their guidance, our newsletter has been completely transformed, it now looks fantastic and truly reflects the quality we want to deliver to our audience. Beyond just doing the work, they took the time to teach us how everything fits together, giving our team the knowledge and confidence to manage and enhance our marketing journeys going forward. Ignyto went above and beyond at every stage, and we are incredibly grateful for their contributions. We couldn’t have asked for better partners.”

Asynt · Scientific Research
04 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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