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Case studies/Hairdressing Supplies
Hairdressing Supplies logo
Retail — Hairdressing Supplies · Sales Cloud, Automation to prioritize accounts, Various KPI reports

Hairdressing Supplies: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud, Automation to prioritize accounts and Various KPI reports for Hairdressing Supplies, a hairdressing supplies business.

Region
UK
Industry
Retail — Hairdressing Supplies
Company size
20 Employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with retail — hairdressing supplies organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Hairdressing Supplies Lincoln (HSL) is a beauty products wholesaler based in Witham St Hughs, England. HSL supplies products to both consumer and retail customers in the UK.

HSL uses an ecommerce website platform called Magento to connect with their customers and sell their products. They also use Brightpearl, a Retail Operating System for e-commerce, multichannel retail brands and wholesalers, for financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehousing and logistics.

02 — Requirements and challenges

To better understand the business’ potential, HSL identified the need for a scalable solution that would allow them to manage sales from their 15K+ accounts more effectively. To aid the Sales team, Ignyto built an integration to pull orders from Brightpearl into Salesforce.

HSL needed a way to prioritise accounts based on when an order was last placed and when contact was last made on the account. The solution should help the Sales team to prioritise their interactions with their accounts.

03 — What Ignyto built
  • Integration with Brightpearl to import Accounts, Contacts & Sales Orders
  • Track Sales Targets
  • KPI Dashboards
  • CTI Integration
Products implemented
Sales Cloud →
Automation to prioritize accounts
Various KPI reports
04 — What changed

Dashboard to track KPIs.

01

Greater visibility of activity on accounts

02

Visibility of how products are selling

03

Dashboard to track KPIs

Hairdressing Supplies logo

“The implementation of Salesforce was something that we needed as a thriving business. Thanks to Ignyto, we are now seeing the benefits of this CRM — allowing us to offer a better, more customised experience for our staff and customers.”

Hairdressing Supplies · Retail — Hairdressing Supplies
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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