Sales and marketing on one source of truth.
Ignyto implemented Salesforce Sales Cloud Enterprise, Pardot Growth and campaign management for Johnson Hana, an alternative legal solutions provider, replacing separate sales and marketing tools that had to be tied together by hand.
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Book a discovery call →Based in Ireland, Johnson Hana is the world’s most innovative, quality-focused alternative legal solutions provider and the first company of its kind.
Their multi-disciplinary team of legal solutions architects, project managers, technologists and lawyers delivers process-heavy legal and compliance projects, and provides ongoing legal support to busy in-house teams. They aim to reduce clients’ legal spend by over 50% while improving both quality of output and transparency of process.
Johnson Hana already had Salesforce in place but wanted to drive inbound leads into it, while increasing collaboration between sales and marketing.
Separate sales and marketing solutions meant a lot of manual tying together between the two.
They needed a 360-degree view of the customer and account, multi-channel management across email, web and phone enquiries, and regular check-ins with every customer.
- Sales Cloud Enterprise Edition with a 360-degree view of customer and account
- Account and contact management structured so customers are checked in with regularly
- Multi-channel customer management across email, web and phone enquiries
- Pardot Growth Edition configured for customer and prospect communication journeys
- Website enquiry forms feeding enquiries automatically into Account Engagement
- Campaign management linking marketing activity to pipeline
What the platform changed.
A vastly improved view of the customer across sales and marketing activity.
Improved capabilities for the marketing team, with journeys and forms running in one platform.
A single source for marketing and sales, replacing the manual tying together of two systems.
One platform for sales and marketing, with inbound leads landing automatically
“At Johnson Hana we’re currently in a phase of rapid growth, so it’s vital that we put in systems that enable us to analyse, track, and improve our customer acquisition journeys. Throughout the implementation project, Ignyto have worked to carefully identify the specific problems and difficulties we were having and have built solutions to those problems that work well for us.”
Johnson Hana · Legal solutions
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Book a 30-minute call with a Salesforce consultant.
No pitch deck. We will tell you what the work involves, roughly what it costs, and whether the return is there.