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Case studies/Roger Dyson
Roger Dyson logo
Manufacturing — Automotive · Sales Cloud, Integration

Roger Dyson: Salesforce delivered by Ignyto.

Ignyto implemented Sales Cloud and integration for Roger Dyson, an automotive manufacturing business.

Region
UK
Industry
Manufacturing — Automotive
Company size
100 Employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with manufacturing — automotive organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Roger Dyson is a leading UK recovery vehicles manufacturer who operates across the whole of the UK. They deliver the build and sales of quality recovery vehicles for organisations that require recovery vehicles such as roadside assistance companies.

02 — Requirements and challenges

Roger Dyson were looking at moving to a more robust and streamline system that enables them to monitor their customer journey from an incoming lead, all the way through to closing an opportunity that ultimately brings revenue into the business. As a business, they wanted it to be easy to search, manage and add accounts and contacts and have those relevant contacts associated with the right accounts so that they can clearly see relationships within their system.

03 — What Ignyto built
  • Store and manage leads, contacts, accounts, and opportunities
  • Be able to report valuable metrics within the system
  • Be able to sync between outlook and Salesforce
  • Increase data integrity through validations and automations
  • Build custom object to store inventory details of vehicles
  • Be able to send tasks to each other within the system, relating the task to specific accounts, contacts, and opportunities
Products implemented
Sales Cloud →Integration →
04 — What changed

What the platform changed.

01

Ability to store and manage leads, contacts, accounts, and opportunities

02

Reporting and dashboards with clear visibility of valuable metrics

03

Salesforce and Outlook integrated with system

04

Custom object to store bespoke vehicle details

05

Task management set up to allow the tracking and monitoring of task completion

06

Ability to associate records within the system with each other so that they can clearly see what accounts, contacts and opportunities are all related.

Roger Dyson logo

“Ignyto helped us implement Sales Cloud so we could manage our customer portfolio in a much more efficient way. It will help us optimise the customer journey for all of our clients and assist greatly the effective day to day operation.”

Roger Dyson · Manufacturing — Automotive
05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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