Salesforce Marketing Cloud implementation and migration.
Ignyto implements Salesforce Marketing Cloud for B2C and high-volume B2B marketing teams across the UK and Ireland — journeys, templates, segmentation and data extensions, including full migrations from Account Engagement and other platforms. Done properly, marketing knows what sales already knows, so nobody is emailed about a product they bought last month.
What a Marketing Cloud build includes.
Data model and extensions
Data extensions, synchronised Salesforce data and subscriber model designed before the first send, not retrofitted.
Journey design
Journey Builder flows mapped to real customer lifecycles, with entry criteria and exit rules documented.
Templates and content
Responsive, brand-accurate templates your team can edit safely, with content blocks instead of copied HTML.
Segmentation
SQL and audience segmentation that marketers can run themselves, with the queries documented.
Migration
Template, journey, form and scoring model rebuilds when moving from Account Engagement or another platform — rebuilt, not lifted.
Consent and deliverability
Preference management, sending domain configuration and deliverability set up to keep you compliant and out of spam folders.
A journey with exits, not just entries.
Most journeys fail on the parts nobody diagrams: who leaves, who is suppressed, and what happens when the customer replies.
What it should return.
Marketing platforms are usually bought on capability and judged on pipeline. Ignyto scopes the build against engagement and attributed pipeline, and sets the reporting up to prove it.
Campaigns out sooner
Reusable templates and documented segments remove the agency round-trip on every send.
Attribution that holds
Campaign and pipeline reporting joined to Salesforce, so marketing spend is defensible.
Fewer platforms to pay for
Consolidating onto one marketing platform removes overlapping tools and their licences.
What clients said afterwards.
“Working with Ignyto on the implementation of Salesforce Marketing Cloud has been an outstanding experience. Their support was absolutely pivotal to the success of our project.”
“We are incredibly thankful for the dedication, professionalism and attention to detail that Ignyto applied to our recent project.”
Book a 30-minute call with a Salesforce consultant.
No pitch deck. We will tell you what the work involves, roughly what it costs, and whether the return is there.
Asked before every engagement.
What is the difference between Marketing Cloud and Account Engagement?
Salesforce Marketing Cloud suits high-volume B2C and complex multi-channel journeys. Marketing Cloud Account Engagement, formerly Pardot, suits B2B nurture and lead scoring. Ignyto implements both and will tell you which fits your model.
Can Ignyto migrate us from Pardot to Marketing Cloud?
Yes. Ignyto has delivered full Account Engagement to Marketing Cloud migrations, rebuilding templates, journeys, forms and scoring models rather than lifting them across.
Who owns the platform after go-live?
Your team does. Ignyto delivers training and documentation so marketers run campaigns without a retainer for every send, with managed services available for ongoing development.
Are you ready to put AI on top of your marketing data?
Personalisation and generated content need a data model an agent can navigate, and consent it must respect. Ignyto runs a fixed-scope AI readiness assessment that establishes what an agent could truthfully answer from your Salesforce today, shortlists the use cases worth doing, sets the guardrails, and hands you a costed plan. Fixed scope, no obligation to build with us.
Migrating off Pardot?
We have run full Account Engagement to Marketing Cloud migrations, template libraries and scoring models included. Ask us what the sequence should be.